Leave anytime. Zero exit fees.
No early-exit penalty on any tier, ever. When a client leaves, every account, asset, and automation transfers to them the same week. We earn the renewal every month — or we don't get it.
The UAE marketing agency norm looks like this: a 12-month locked contract, a "minimum spend" clause buried on page seven, an early-cancellation penalty equal to 30 to 50 percent of the remaining term, and a habit of issuing a retroactive invoice the moment a client tries to leave. The result is a client base that stays because leaving is expensive, not because the work is good. Nova does not operate this way.
Our two entry tiers, Launch (1,200 AED/month) and Spark (3,000 AED/month), are month-to-month from day one. No minimum term. You can sign on the first of the month, decide we are not a fit by the fifteenth, and end the engagement at the end of that billing cycle with nothing else owed. The onboarding fee (500 AED on Launch and Spark, 1,500 AED on Foundation and above) is a one-time setup cost, not a deposit held against future cancellation.
The higher tiers do carry a minimum term, but the logic is structural, not punitive. Foundation (6,000 AED/month) has a three-month minimum because the work — full content engine, ad management, automation buildout — takes that long to show measurable results. Growth (14,000 AED/month) carries a six-month minimum for the same reason at higher scope. Scale (32,000 AED/month) carries a twelve-month minimum and is not offered until at least three months of relationship history exists. None of these tiers have an early-exit fee. If you need to end the engagement inside the minimum term, you pay out the remaining months of the term you committed to — at the rate you already agreed to — and that is it. No penalty multiplier. No "damages." No retroactive repricing.
The handover is the part most agencies fight hardest on. Nova's policy is the opposite. When a client leaves — for any reason — the Meta Business Manager stays in their name. The Google Ads account stays in their name. The Shopify store, the domain, the email infrastructure, the content library, the chatbot knowledge base, the automation workflows — all of it transfers to client ownership within the final week of the engagement. We do not hold accounts hostage. We do not strip access on the way out. What we built for you, you keep.
This matters for two reasons. The first is trust. An early-stage Dubai business cannot afford to gamble twelve months of marketing budget on an agency that may or may not deliver. Removing the lock-in removes the risk, which makes it easier for a real founder to actually start. The second is accountability. When the client can leave at the end of any month and take everything with them, the agency is forced to earn the renewal every single month. There is no coasting. There is no "they're locked in for another nine months, we can deprioritize." Either the work is good enough to justify the next invoice, or it is not. That pressure is the entire point.
You will find agencies in Dubai that will sell you on a 12-month "partnership" with a discounted rate, then quietly bury the cancellation cost in the SLA. We sell month-to-month at the entry tiers, list the minimum term plainly at the higher tiers, and never charge to leave. If a different agency offers you something similar, take it seriously. If they cannot, you have your answer about how confident they are in their own work.