Every price is on the website
Every tier, every one-time build, every onboarding fee, every payment surcharge — published in AED on the public site. No discovery call required to see a number.
The standard Dubai agency sales motion runs in a specific order: a "free strategy call" is offered, the founder spends thirty minutes describing their business, the agency asks "so what's your monthly budget for marketing?" and uses the answer to construct a quote. The price reflects what the client said they could afford, not what the work actually costs. No public rate card exists. No two clients pay the same number for the same scope. That is not strategy. That is anchoring.
Nova publishes every price. Every recurring tier — Launch at 1,200 AED/month, Spark at 3,000 AED/month, Foundation at 6,000 AED/month, Growth at 14,000 AED/month, Scale at 32,000 AED/month — is listed on pricing.html with the full scope spelled out for each. Every one-time build — chatbot, RAG assistant, voice agent, Shopify store, landing page, brand identity, custom app, analytics dashboard, booking system, workflow automation — is listed on services.html with the AED price visible next to it.
Even the costs that most agencies bury are out in the open. The onboarding fee — 500 AED on Launch and Spark, 1,500 AED on Foundation and above — is published. The payment surcharges are published: monthly billing is standard, three-month installments add five percent, and annual prepayment takes ten percent off. The minimum-term structure is published: month-to-month on the entry tiers, three months on Foundation, six on Growth, twelve on Scale. There is nothing about the commercial terms that you discover after signing.
The reason this matters is not idealism. It is accountability. Once a price is on the public website, the agency cannot quietly charge a different client a different number for the same scope. Every new client gets the same rate the last client got. The first customer who signed at the Launch tier is not paying more than the customer who signed yesterday at the same tier. The customer who pays in advance gets the published ten percent annual discount, not a negotiated one that depends on how much they pushed back. Public pricing forces internal fairness.
It also removes the friction step that kills most early-stage decisions. A founder running a real business does not have thirty minutes to sit through a discovery call before learning whether the agency is even in their budget range. They want to see the number, compare it to what they can afford, and decide whether the conversation is worth having. Nova's pricing page gives that answer in under sixty seconds. If 1,200 AED/month is the right floor for you, you know before you ever message us. If 14,000 AED/month is what your stage actually needs, you know that too — and you can book the call already knowing what you are walking into.
Compare this to the experience of pricing a competitor. Most Dubai agencies require a discovery call, an email exchange, and a custom proposal before a number appears. That process protects the agency's margin at the cost of the founder's time. We made a different trade: publish the rate card, lose a small amount of pricing flexibility, win the right to be taken seriously by founders who value their own time. If a number is fair, there is no reason to hide it.